{"product_id":"enduro-water-based-white-undercoat","title":"Enduro Water-Based White Undercoat","description":"\u003cp\u003e\u003cstrong\u003eGeneral Finishes\u003c\/strong\u003e \u003cstrong\u003eEnduro White Undercoat\u003c\/strong\u003e is a professional-grade, high-solids water-based primer designed to provide a smooth, sandable base for white and off-white finishes. Similar to General Finishes Sanding Sealer but fortified with white colorant, this heavy-bodied formula builds quickly and sands easily for efficient workflow. Both interior and exterior rated, it is ideal for use under pigmented topcoats and performs exceptionally well on MDF. For darker custom colors, use Enduro Deep Base Undercoat instead.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptimized for Light Finishes\u003c\/strong\u003e – White-pigmented formula provides an ideal base for white and off-white topcoats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast Build \u0026amp; Sanding\u003c\/strong\u003e – High-solids, heavy-bodied formula allows quick film build and easy sanding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInterior \u0026amp; Exterior Rated\u003c\/strong\u003e – Versatile performance with excellent results on wood, MDF, and existing finishes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"field__item\"\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"accordion-toggler\"\u003e\n\u003ca href=\"#\" class=\"js-toggler on\" data-target=\"in-co-59\"\u003e\u003c\/a\u003e\u003cstrong\u003eMade in the USA by General Finishes. Please see the mfg website for more product information.\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field__item\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"General Finishes","offers":[{"title":"1 - Gallon","offer_id":51558095487272,"sku":"B245-L Gallon","price":93.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/7336\/4264\/files\/gf-product-render-water-based-pigmented-primer-enduro-white-undercoat-gallon-closed-v2-thick-banding_1_eaf830cc-dda9-434d-8661-97e38088223c.png?v=1774026751","url":"https:\/\/www.thefinishstore.com\/products\/enduro-water-based-white-undercoat","provider":"The Finish Store","version":"1.0","type":"link"}