{"product_id":"enduro-water-based-deep-base-undercoat","title":"Enduro Water Based Deep Base Undercoat","description":"\u003cp\u003e\u003cstrong\u003eGeneral Finishes\u003c\/strong\u003e \u003cstrong\u003eEnduro Deep Base Undercoat\u003c\/strong\u003e is a professional-grade, water-based polyurethane\/acrylic primer formulated for industrial, OEM, and high-performance applications. Designed as a tintable physical primer for both interior and exterior use, it provides excellent adhesion and a smooth foundation under all \u003cstrong\u003eGeneral Finishes\u003c\/strong\u003e tintable topcoats. This deep base formula is short-filled by 10% to allow for additional colorant, making it ideal for achieving darker custom colors. For lighter tones, use Enduro White Undercoat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTintable Deep Base Primer\u003c\/strong\u003e – Short-filled 10% to accommodate added colorant for darker custom finishes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInterior \u0026amp; Exterior Use\u003c\/strong\u003e – Suitable for a wide range of projects including raw wood, MDF, and existing finishes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Performance\u003c\/strong\u003e – Designed for industrial and OEM applications with excellent adhesion and compatibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"field__item\"\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"accordion-toggler\"\u003e\n\u003ca href=\"#\" class=\"js-toggler on\" data-target=\"in-co-59\"\u003e\u003c\/a\u003e\u003cstrong\u003eMade in the USA by General Finishes.\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field__item\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"General Finishes","offers":[{"title":"1 - Gallon","offer_id":51558001770792,"sku":"B847-L Gallon","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/7336\/4264\/files\/gf-product-render-water-based-primer-enduro-deep-base-undercoat-gallon-transparent-1000px-general.png?v=1774023613","url":"https:\/\/www.thefinishstore.com\/products\/enduro-water-based-deep-base-undercoat","provider":"The Finish Store","version":"1.0","type":"link"}